Books and Chapters by Chris Boudreaux

Books and Chapters

The Social Media Management Handbook (Cover Image)

The Social Media Management Handbook
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I created the concept and much of the content for this book when Wiley & Sons invited me to write a book about managing social media, prior to rejoining Accenture in 2009. I brought the concept to Accenture who sponsored the development of the book, then they removed my name from the cover when I left Accenture. Even so, I believe that the book brings together a tremendous depth and breadth of expertise related to social media in the enterprise, and I hope that readers benefit from all of the hard work that went into it.

Original Cover for
The Social Media Management Handbook

The Social Media Management Handbook Cover

DESCRIPTION FROM WILEY & SONS

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. The book explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Listen First by Steve Rappaport - Advertising Research Foundation ARF Listening Playbook

Social Media Listening Playbook

Steve Rappaport of the Advertising Research Foundation asked me to write 1,000 words on the topic of "Organizing for Social Media in the Enterprise", based on my experience helping large brands to achieve business outcomes through social media. This book is a new edition of this comprehensive guide for organizations using social media.