The Social Media Management Handbook

Chapter 2: Developing a Social Media Strategy

by Chris Boudreaux

Chapter Context

Getting started in social media can be an inexpensive proposition—at least at the outset. But companies that have been successful in using it have learned quickly that it requires a substantial commitment in time, people and money.
To avoid at best stumbling and at worst being completely consumed by social media, a company must develop a comprehensive strategy. A social media management framework can help organizations create or improve a social media strategy by delivering a prioritized road map for instituting the process, technological, organizational and cultural changes required to achieve the strategy.

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Chris Boudreaux

Email Chris
Phone Chris Boudreaux

(415) 692-1250

@cboudreaux